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  • JK Black

Cannabis Pre-Roll Brands: Growth Rates and Opportunities in the Legal Cannabis Market

Pre-roll brands in a red shopping cart


The legal cannabis industry has been growing rapidly in recent years, and pre-roll brands have emerged as a significant player in the maturing market. In this post, we will explore the growth rates of successful cannabis pre-roll brands, such as Jeeter, Lowell Farms and Marley Natural and the opportunities that present themselves within the legal cannabis market. We will look into the benefits of utilizing a commercial grade Pre-Roll Machine that provides the maximum amount of output while reducing labor and overall production cost. Whether you’re a cannabis or CBD brand or a white label manufacturer, pre-rolls are impressive revenue generators.

The Significance of Cannabis Pre-Roll Brands

Pre-roll brands have become significant players within the legal cannabis and CBD market due to their convenience, quality, and consistency. Consumers are willing to pay a premium for pre-rolls that are well-crafted and provide a consistent experience. The best way to keep joints consistent and meet the demands of the market is by using a commercial grade Pre-Roll Machine. The right machine for your needs will help automate the packing process and keep customers happy knowing their experience will be the same every time.

The Evolution of the Cannabis Industry

The cannabis industry has come a long way since its early days as an underground unregulated market. With the legalization of cannabis in many states, the industry along with becoming regulated, has become much more professionalized. This has created new opportunities for entrepreneurs and investors to enter the market and create successful businesses. The evolution of the pre-roll hasn’t skipped a beat from the underground to medical and now to recreational markets has been an impressive journey.

The Current State of the Legal Cannabis Market

The legal cannabis market is projected to grow to $73.6 billion by 2027, according to Grand View Research. This growth is being driven by increased legalization, changing attitudes towards cannabis, and the emergence of new products and brands. Pre-roll brands are well-positioned to capitalize on this growth, as they offer a convenient and consistent product that appeals to a wide range of cannabis consumers. The brands offering a variety of pre-rolls, whether it be size or infused are able to capitalize on a larger market share than those that do not. This is where a good commercial grade pre-roll machine comes into play.

Jeeter, Lowell Farms and Marley Natural logos

Case Studies of Successful Pre-Roll Brands

Jeeter is a pre-roll brand that has experienced significant growth in the legal cannabis market in recent years. According to data from BDS Analytics, Jeeters' sales grew by 55% from 2019 to 2020. Other successful pre-roll brands include Lowell Farms, which saw a 78% increase in sales during the same period, and Marley Natural, which experienced a 59% increase. By pure data analytics alone, Pre-rolls have proven to be a consistent product across all age demographics.

It's safe to say that pretty much everyone loves a good quality Pre-roll!

Factors Contributing to Success

Multiple factors contribute to the success of a pre-roll brand, along with the quality of the product is branding and marketing. Successful pre-roll brands have developed strong brand identities and effective marketing strategies that resonate with their target audience. Jeeter knows what’s up when it comes to marketing, and they are one of the big dogs in the pre-roll game. Many products rise and fall with fads and trends, but joints are a classic favorite from young adults to grandparents. According to a Headset market study, customers that purchase flower, vapes, edibles and/or beverages tend to add-on a pre-roll product 15.5% to 23.3% of the time before checking out.

Also Headset statistics show, on average house brands that offer pre-rolls into their product offerings see an increase in their margins by 5% - 9%, and in some markets such as Colorado they see up to 12.7% increase in margins.

Recommendations for Entrepreneurs and Investors

For entrepreneurs and investors looking to enter the pre-roll market, it is important to focus on creating a high-quality product that provides a consistent experience. Developing a strong brand identity and effective marketing strategy is also crucial for success. Additionally, it is important to stay up-to-date on industry trends and regulations to ensure compliance and stay ahead of the competition. Data shows that pre-roll brands and white label manufacturers that utilize commercial pre-roll machines are able to produce pre-rolls at a higher rate at a lower production cost than those that rely on manual labor. This increased production capacity leads to higher revenue and profits. Additionally, pre-roll machines can produce pre-rolls with consistent weight and density, which is important for maintaining quality and customer satisfaction.


Pre-roll brands have emerged as a significant player in the legal cannabis market, offering a convenient and consistent product that appeals to a wide range of consumers. Successful pre-roll brands like Jeeter have experienced significant growth in recent years, and the industry is projected to continue growing in the coming years. By focusing on quality, branding, and marketing, entrepreneurs and investors can capitalize on the opportunities presented by the pre-roll market. Now that you know the tools needed for success, start utilizing them to your advantage.


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